Suggested Layout!
1. The Hero Section (Above The Fold)
- Audience Call-Out: Premium Hypochlorous Acid for Skin & Everyday Protection.
- The Hook/Headline: Powerful and gentle skincare and hygiene formulated to deliver professional-grade performance while remaining safe for everyday use on skin and surfaces.
- The Sub-Headline: At Chloris, we believe effective skincare and hygiene should be both powerful and gentle.
- Primary CTA: [Shop Now / View Products]
1. The Hero Section (Above The Fold)
This block must immediately capture the visitor’s attention and state the core offer/benefit.
| Block Element | Source Content & Purpose |
| Simple Branding | A clear, basic logo and navigation that avoids distraction. The focus is on the copy, not complex design. |
| The Audience Call-Out | Use large, attention-grabbing text to directly address the target market (e.g., “Attention Financial Planners”). |
| The Hook/Headline | A single, powerful, attention-grabbing statement that promises the ultimate benefit. (e.g., “Finally, a way to [Desired Outcome] without [Pain Point]”). |
| The Sub-Headline | A short sentence that backs up the big promise and provides a little more context. |
| Primary Call-to-Action (CTA) | A highly visible button that takes the user to your second page (the contact/consultation form). Offer: Free Consultation / High-Value Lead Magnet. |
At the bottom I show a sample from your original landing page so you can think about what you want to say. I will add a product carousel of your spray and your wipes and then have the call to action point towards your online store. Since you only have 2 main products each main section will point back to your online store.
2. Intrigue & Problem Identification
- Irresistible Bullet Copy: * Unlike alcohol-based products, it is non-drying and non-irritating.
- Works without the harsh chemicals found in many traditional sanitizers.
- HOCl solutions can degrade quickly if they are poorly manufactured or packaged.
- Problem Agitation: Many consumer products contain relatively low concentrations of hypochlorous acid. We believe customers deserve more than diluted solutions and short shelf-life products. Traditional disinfectants often come with a harshness that is not suitable for regular use on skin.
2. Intrigue & Problem Identification
This section’s purpose is to “agitate the pain” and prove you understand the reader’s struggles better than they do.
| Block Element | Source Content & Purpose |
| Irresistible Bullet Copy | A small section of 3-5 bullet points that focus on creating intrigue about the pain points or “little-known secrets” they are about to learn. |
| Problem Agitation | A paragraph-based section that vividly describes the problems your audience is currently facing. This section should make them feel uncomfortable with their current situation. |
This section and the next can be mixed together if you like but it is important to try and think about why people would want to use your product. Focusing on the skin irritation and skin problems that people are hoping to fix!
3. The Solution & Benefit Section
- The Solution Unveiled: Hypochlorous acid (HOCl) is a naturally occurring molecule produced by the human immune system to help fight harmful bacteria and support healing. Our goal at Chloris is simple: Deliver the highest quality hypochlorous acid products available in Canada.
- Visceral Benefits: * Gentle on Skin: Supports skin health without disrupting the natural skin barrier.
- Powerful Cleansing: Helps eliminate bacteria that contribute to breakouts.
- Supports Recovery: Mirrors the molecule produced by your immune system to support natural healing.
- Versatility: Effective for both skin care and multipurpose applications.
3. The Solution & Benefit Section
Once you’ve agitated the pain, you pivot to offering the remedy—your service or product.
| Block Element | Source Content & Purpose |
| The Solution Unveiled | Clearly articulate that you have a proven system/roadmap to take them from their “less desirable before state” to their “more desirable after state.” |
| Visceral Benefits | A list (or image/icon grid) detailing the benefits of your solution. Focus on the emotional, visceral outcomes (e.g., more freedom, richer, less worry) rather than dry features. |
| Secondary CTA | A smaller, less prominent button repeating the primary CTA, placed here to capture visitors who are now convinced by your solution. |
You want to show that your product can solve the skin problems identified in the previous section. Focus on the benefits + value they will get!
4. Trust & Authority
- Credentials & Logos: Professional-grade 200ppm and 500ppm formulas.
- Personal/Authority Section: At Chloris, we focus on producing high-quality, professional-grade hypochlorous acid. Advanced production methods allow our hypochlorous acid to remain stable longer, providing a longer shelf life than many comparable products.
- Social Proof Block: Currently, Chloris is among the first brands in Canada offering hypochlorous acid wipes, providing a convenient alternative to harsh chemical wipes.
4. Trust and Authority (Credentials & Social Proof)
This section removes skepticism by proving your expertise. This is where you integrate your required Testimonials and Personal Section.
| Block Element | Source Content & Purpose |
| Credentials & Logos | A block to showcase evidence of success: Logos of prestigious companies/partners you’ve worked with, Press Mentions (As Seen In logos), Awards, or certifications. |
| Personal Authority Section | Integrate the business owner’s story/image here to build trust. Explain how you used this system yourself or list your relevant experience to qualify you as the expert. |
| Social Proof Block | A dynamic section featuring Quality Reviews/Testimonials (written or video). You can also use relevant industry statistics to build external proof. |
You have 2 main options here. Show your strong product reviews or you can use the dermatologist approved angle where you want to use proven research that already exists. Or we can do both of them. You want to show that your product works and has science backing it to remove any doubt from a possible buyer.
5. The Value Stack & Irresistible Offer
- The Offer Pitch: Chloris delivers stronger, more reliable hypochlorous acid for everyday use.
- Bonus/Feature Modules: * Chloris Sprays (200 ppm): Fine mist for acne-prone skin, post-workout, and facial misting.
- Chloris Wipes (500 ppm): Powerful multipurpose cleaning for gym equipment, phones, and travel.
- Value Stack: Higher concentration formulas + Premium ingredients + Longer shelf life and stability.
6. Final Conversion Block (The Closer)
- Scarcity & Warning: HOCl solutions can degrade quickly if they are poorly manufactured. Don’t settle for diluted solutions.
- Final CTA: [Order Your Chloris Solution Today]
- P.S. Reminder: P.S. Our 200ppm sprays offer a stronger and more effective solution while remaining gentle for skin use, ensuring you get professional-grade results at home.
5. The Value Stack & Irresistible Offer
This is the psychological peak of the page, where you build the perceived value so high that the final offer (the free consultation) seems like a “no-brainer.”
| Block Element | Source Content & Purpose |
| Godfather Offer Pitch | A short, compelling paragraph summarizing your main service or the core value of the free consultation. It must be irresistible. |
| Bonus Modules | List all additional bonuses or splinters of your service that sweeten the core offer. Give each a fictional but fair dollar value. |
| The Value Stack Table | A table or visual block that itemizes the total value: Core Offer Value + All Bonus Values = Combined Total Value. |
| Price Reveal | State the high Combined Total Value, then dramatically reveal the price for the consultation (“You Won’t Pay That Today…”) and offer it for FREE. |
We can mix 5 and 6 together in one focused section. You want to show all the value and benefits in one place and also try and show some scarcity so that people actually go ahead and buy. You can have a sale on or make it appear they will get a deal if they buy it now!
6. Final Conversion Block (The Closer)
This final section eliminates all remaining resistance and compels immediate action.
| Block Element | Source Content & Purpose |
| Powerful Guarantee | A clear statement that removes all risk (e.g., “100% Satisfaction Guarantee” or “We keep working until you reach your desired outcome”). |
| Scarcity & Warning | Use limited-time or limited-spot language (e.g., “Only 5 Free Consultations Left This Month”) to motivate immediate action. Warn them of the consequences of inaction. |
| Final Call-to-Action (CTA) | A large, distinct button repeating the primary CTA (Go to contact page). |
| P.S. Reminder | A final P.S. copy block at the very bottom of the page that is a short, one-paragraph summary of the main benefit, the scarcity, and the final instruction to click the button now. |
Part 2: My Recommendations for “Better Hooks & Copy”
The client’s text is very educational (great for an FAQ), but it lacks the “punch” needed for a high-converting landing page. Here is how I would tweak it:
1. Strengthen the “Audience Call-Out”
The current headline is a product description. We need to speak to the person.
- Current: “Premium Hypochlorous Acid for Skin…”
- Suggested: “Attention: Athletes, Skincare Enthusiasts, and Parents Who are Tired of Harsh Chemicals.”
2. Create a “Gap” in the Headline
A good hook identifies a “Before” and “After” state.
- Current: “Powerful and gentle skincare…”
- Suggested: “The Hospital-Grade Secret to Clear Skin and a Germ-Free Home—Without the Alcohol Burn.”
3. Agitate the Pain (Section 2)
The client mentions “diluted solutions.” Let’s make that the “enemy.”
- Suggested Copy: “Most ‘Hypochlorous’ products on the shelf are basically expensive water. They lose their potency before they even hit your skin, leaving you unprotected and frustrated with results that never come.”
4. Use “Visceral” Benefit Language
Instead of “Supporting acne-prone skin” (clinical), use “Stop breakouts before they start.”
- Suggested Benefit: “Post-Workout Insurance: One mist neutralizes sweat-bacteria instantly so your gym session doesn’t turn into a week of breakouts.”
5. Create a “Godfather Offer”
Right now, the “Offer” is just a list of products. To make it an “Irresistible Offer,” you need to bundle them.
- Suggested: “The Chloris Protection Bundle: Get the 200ppm Mist for your face and the 500ppm Wipes for your gear. Professional-grade purity for one price.”
“Finally, Clean Skincare Without Harsh Chemicals”
Chloris: The Gentle Power of Your Body’s Own Defense System, Now in a Bottle
At Chloris, we use Hypochlorous Acid (HOCl), a gentle and naturally occurring molecule that your body already produces as part of its everyday defense system.
HOCl has been widely used in many industries because of its ability to support clean, healthy-feeling skin without the irritation that comes from harsh chemicals.
Raising the Bar: A Partnership Built on Purity and Consistency
1
Our Standard of Quality
Chloris has developed advanced technology that creates extremely pure, pH-balanced HOCl.
2
Ease of Use
Chloris is able to provide a clean, simple formula that fits easily into any skincare or personal-care routine.
3
Gentle as Nature Strong as Science
HOCl is naturally produced by your body’s white blood cells as a first line of defense against bacteria, viruses, and fungi. It is a vital component of your innate immune system.
The Science of Gentle: Precision-Balanced for Optimal Skin Health
Powerful Antimicrobial Action
Use: Acne-prone skin, cleansing after workouts, post-procedure care.
Anti-Inflammatory and Soothing Properties
Use: Redness, rosacea, eczema, seborrheic dermatitis, or general irritation/sunburn.
Supports Wound Healing and Skin Barrier Repair
Use: Minor cuts, scrapes, post-shave irritation
Gentle and Non-Irritating
100% Natural, 100% Canadian Made, All-In-One Solution.
The Chloris Difference: Our pH balanced hypochlorous acid spray works by mimicking your body’s natural defense mechanisms, making it an excellent, multi-functional product, especially for sensitive or problem-prone skin.
Chloris Results and Benefits Are Undeniable!
Game Changer for My Adult Hormonal Acne
For years, I’ve battled cystic, hormonal acne along my jawline. I’ve tried every spot treatment under the sun, often leading to dry, flaky patches that made my breakouts look worse.
Within a week of using Chloris, the angry redness was noticeably calmer.
Sarah K
Skin Type: Oily, Acne-Prone
Perfect for Rosacea and Post-Procedure Redness
As someone with very sensitive skin and mild rosacea, introducing any new product is a risk. My dermatologist recommended looking into hypochlorous acid for its anti-inflammatory benefits.
I used Chloris spray religiously for three days and it definitely helped the initial redness subside faster than usual
Marcus D
Skin Type: Dry, Sensitive, Rosacea-Prone
Chloris: The Gentle Power of Your Body’s Own Defense System, Now in a Bottle
Benefit: It is highly effective at killing various microbes, including the bacteria (P. acnes) that contribute to breakouts. It helps to cleanse and purify the skin’s surface without disrupting the natural, beneficial microbiome.
Benefit: HOCl can help to calm and soothe irritated skin by reducing inflammatory mediators. This makes it a great choice for managing the flare-ups associated with inflammatory skin conditions.
Benefit: It speeds up the skin’s natural repair process and helps reduce the risk of infection. By keeping harmful microbes in check, it creates a healthier environment for the skin barrier to regenerate.
Benefit: Because it is naturally produced by the body and is pH-neutral when formulated for the skin, it is generally safe and well-tolerated by sensitive skin that might react poorly to harsher ingredients like alcohol, benzoyl peroxide, or strong acids.
Ready to Experience the Chloris Difference? All these benefits for less than $19!